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ATIA Intensifies Efforts to Secure Permanent Travel Insurance Sales Rights

Advocacy Focuses on Protecting Travel Agents' Ability to Offer Insurance at Point of Booking

ATIA Intensifies Efforts to Secure Permanent Travel Insurance Sales Rights?w=400

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The Australian Travel Industry Association (ATIA) is actively campaigning to secure the permanent right for travel agents, tour operators, and accredited travel businesses to sell travel insurance at the time of booking.
This initiative follows an exemption granted in 2021, which is set to expire in October 2026.

ATIA has formally appealed to the Treasury to make this exemption permanent, emphasising that any reversal would negatively impact travellers and undermine small and medium-sized travel businesses across Australia. The association argues that offering travel insurance at the point of booking is crucial, as it aligns with the moment when travellers are most aware of their destination, itinerary, and activities, allowing them to make informed decisions about risk management.

The ability to provide travel insurance during the booking process ensures that travellers are adequately protected from unforeseen events that could disrupt their plans. It also supports the travel industry by enabling agents to offer comprehensive services, thereby enhancing customer satisfaction and trust.

ATIA's advocacy highlights the importance of integrating travel insurance into the booking process, ensuring that travellers have immediate access to coverage options tailored to their specific journeys. This approach not only benefits consumers by providing timely protection but also strengthens the role of travel agents in delivering holistic travel solutions.

As the expiration date of the current exemption approaches, ATIA continues to engage with policymakers to secure a favourable outcome that supports both the travel industry and Australian travellers.

Published:Wednesday, 29th Apr 2026
Author: Paige Estritori

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Knowledgebase
Beneficiary:
The person or entity designated to receive the death benefit from a life insurance policy.